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Nicky ClarkeMarch 17 20236 min read

Are you Roadmapping but don't know it?

If you find yourself setting actionable goals for yourself or your team members or tracking progress over time, then chances are you are already roadmapping without knowing it!

Many managers think of roadmapping as a formal practice that requires teams to sit down and map out a plan for achieving their goals. But the truth is, many organizations have adopted some form of informal roadmapping without realizing it—often referring to it simply as “goal-setting” or “planning”.

While this approach may not be as formal or structured as traditional roadmapping processes, it still serves the same purpose: helping organizations reach their desired outcomes more efficiently and effectively. A roadmap is an essential tool for any team or project manager and can be used to set goals, guide the direction of a project, and unify the team.

In this blog post, we’ll look at what roadmapping is, how it works, and why it’s important. 

What is a business Roadmap? 

Roadmapping is a powerful tool that can help you plan, prioritize, and organize tasks in order to reach a desired goal or outcome. A roadmap is a high-level overview of a product or project’s vision and direction over time. The roadmap shows the overall strategy and work required to get there.

What is a business roadmap (1)

The goal of roadmapping is to ensure that all of the stakeholders in an organization are on the same page about what needs to be accomplished in order for the company's overall strategy—and vision—to be realized. It also provides a framework for making decisions about resource allocation, budgeting, and more. 

How does Roadmapping work? 

Roadmapping starts with identifying the goal or intended outcome. The next step is to break down the goal into smaller milestones or objectives. These objectives should be clearly defined and measurable so that progress can be tracked easily over time.

Once these objectives have been identified, a timeline should be created that outlines when each objective should be completed in order to meet the desired outcome by the end date. This helps to ensure that all tasks are completed on time and that any potential pitfalls are identified before they become an issue.

Finally, resources such as budget and personnel should be allocated in order to ensure that all tasks are completed properly and on schedule.       

With a clear roadmap in place, managers can easily oversee progress and make necessary adjustments as needed. The most successful roadmaps are ones that are flexible enough to accommodate changes without sacrificing on quality or clarity.

How to create your own Roadmap

 Creating your own roadmap can be done in 8 easy steps:     

1. Identify Your Goal

Start by clearly defining the goal you are trying to achieve, such as completing a project or launching a new product. 

2. Gather Data

Next, gather data related to your goal such as market trends, customer feedback, financial projections, etc. This will help you better understand the market landscape and craft an informed strategy.  

3. Set Milestones

Create milestones that need to be achieved in order to reach your goal. Break down large tasks into smaller chunks that can be easily accomplished and tracked over time.  

4. Assign Resources

Allocate resources such as people and money needed for each milestone of the project so there are no surprises later on down the line.

5. Estimate Timeframes

Estimate how long each step of the project should take in order for it to stay on track with its projected timeline.

6. Prioritize Tasks

Prioritize tasks based on urgency so that urgent tasks get completed first without delay.

7. Monitor Progress

Monitor progress regularly so that any delays or issues can be identified quickly before they become too big of a problem.

8. Adjust As Needed

Be flexible with your roadmap in case there are any changes or adjustments needed along the way.          

Why is Roadmapping important?  

Roadmapping helps managers keep projects organized by clearly defining goals and objectives as well as providing deadlines for completion of each task. Managers can use roadmaps to tackle any type of project, from launching a new product or service to staffing up for an upcoming event or initiative.

Roadmaps can help managers gain insight into their team’s performance by allowing them to track progress against specific objectives. Managers can use this data to identify areas where their team is excelling as well as areas that need improvement. This helps them focus their efforts on areas where they will have the greatest impact and make sure resources are allocated appropriately. A roadmap helps keep everyone accountable since there are clear goals that need to be achieved within specific timelines.                                                                                  

Benefits of Roadmapping 

The primary benefit of roadmapping is that it helps ensure everyone involved in an organization is working towards the same end goal.

  • By having a shared understanding of where the organization should be headed, everyone can work together more effectively and efficiently towards achieving those goals.

Moreover, roadmaps are essential for building trust between team members by ensuring everyone has access to the same information at all times.

  • When team members understand each other's roles and responsibilities as well as the overall objectives of the project, they're more likely to be successful in reaching those objectives. 

Additionally, having a roadmap in place allows teams to anticipate challenges and proactively address them before they become too big or costly to handle.

  • Teams can adjust their plans if needed due to unexpected delays or changes in scope or budget constraints and stay on track.

Finally, having a plan also helps managers make better decisions as they have something tangible to refer back to when making decisions.

  • Roadmaps provide visibility into how projects are progressing which allows managers to make informed decisions about resource allocation and other factors related to project success. 

A visual Roadmap is a communication tool

A key part to roadmapping is being able to communicate it in a way that everyone understands it.....your strategy can’t live in static documents. Visual and collaborative roadmaps enhance strategic planning and decision making.

Roadmaps give you a 'big picture' view of everything that’s happening in your team or organization. Whether it's individual items inside your roadmap or the entire thing, your efforts should align with a specific business goal. Communicating this relationship, no matter how it's done, is the last and most important piece in building a roadmap that creates value for the people around you. 

The right tool will connect and align projects, people, and data with your strategy, giving your business teams and leadership the clarity they need to make better strategic decisions to deliver your goals.

Visualize your business roadmaps

In conclusion, roadmapping is an effective way to manage projects and ensure success. By breaking down complex goals into achievable steps with clear timelines and resources allocated accordingly, managers can effectively guide their teams towards achieving their desired outcomes efficiently and on-time.

If you’re not sure if your team is roadmapping but you want to start, reach out for help!

SharpCloud is committed to show you the right way to build a roadmap, and provide you with a simple solution (try for free!) that not only reveals the big picture but allows you to examine your plans from every angle, explore relationships and interdependencies between your data, and deep dive into roadmap initiatives for unparalleled insight. 


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